Sumeet Madan
With a remarkable 18-year tenure in software engineering, agile training, coaching, and consulting,... Read more
With a remarkable 18-year tenure in software engineering, agile training, coaching, and consulting,... Read more
Straightforwardly if I have to explain Product Management, then I would say, "The activities performed throughout the Product Lifecycle is the Product Management." And the Product Manager is accountable for those activities.
Let's dive into understanding a few roles that have created a few confusions in Agile Product Management.
To understand these roles, we first need to understand Product Management, and for that, we may need to understand the Product Life cycle. So let's start with the Product Life Cycle first.
What are the Product and its lifecycle? The Scrum Guide, November 2020
"A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users, or customers. A product could be a service, a physical product, or something more abstract." - merriam-webster.com 1) Something produced
2) Something (such as a service) that is marketed or sold as a commodity.
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Test your knowledge and expertise to enhance your effectiveness in product management. Elevate your capabilities and excel in driving product success.
Explore Practice Test."The term product life cycle refers to the length of time a product is introduced to consumers into the market until the product is removed from the shelves." - Investopedia A product life cycle has four stages: introduction, growth, maturity, and decline. These are used by marketing & management professionals to help determine ad schedules, pricing, expansion to new product markets, packaging redesign and more.
This method of support is known as product management. They can also help determine when the newer products are ready to push older ones from the market. Many activities happen throughout the Product lifecycle that can be put into the Product Management Quadrant that mentions the Strategic and Operational activities, and how they are mapped in the Organization.
Mainly, different roles in the Organization manage many of these activities. But this often looks like (from the traditional ways of working) as:
It is evident that the Product Manager role is more aligned with strategy and market-facing, wherein the Project Manager is more aligned with the execution.
"Product managers are strategically responsible for driving the products and plans, whereas project managers are responsible for the execution of those development plans."
Both the roles work closely together on the initiatives, but the responsibilities differentiate them in most cases.
Now that we understand the responsibilities of both these roles from the Product Management perspective, where does the Product Owner fit in Agile Product Management?
Let's re-look the Product Management Quadrant, and this time with the Agile as a Product Development approach.
Looking at the picture, please don't confuse that the Product Owner is the same as the Project Manager or replaces the Project Manager in the Agile ways of Work. These roles are from two different Worlds.
Project Manager as a role comes from PMI and PRINCE2, whereas Product Owner is a role defined in Scrum (A foundational framework for Agile).
In Scrum Context, Scrum doesn't have the role of the Project Manager, and Waterfall and PRINCE2 don't have the role of a Product Owner. However, Scrum not having the Project Manager's role doesn't mean the Project Management is also not required. The delivery of valuable increment deals with the scope, risk, release, and stakeholder management.
The process and people are still involved in this and also delivery of quality Increment. Although the business part of the project management activities falls under the role of the Product Owner, the process, people enablement, and creating high-performing scrum teams is on Scrum Master's plate, and the quality of delivery is with Developers.
Should the Product Owner choose to delegate the business part of this, then the famous role that comes into play is the Business Analyst. The Business Analyst again is not a formal role in Scrum. Hence, they would be considered as the Developer in the Scrum Team for their active contribution in helping to develop the valuable Product.
With a remarkable 18-year tenure in software engineering, agile training, coaching, and consulting, Sumeet's expertise is unparalleled. As a certified Professional Scrum Trainer (PST) from Scrum.org and a distinguished SAFe® Practice Consultant (SPC), Sumeet brings a wealth of knowledge and skill to every project, making a lasting impact on organizations seeking to embrace Agile methodologies.
WhatsApp UsI recently concluded my PSM 1 training from Agilemania with Piyush being the instructor. I have had multiple trainings before but this one was very different - Good different. For many reasons : 1. Piyush’s content delivery was by far the best I have seen. This tells he has done this many times or to be short, is an expert at this. 2. Unique way to present. I won’t break the surprise but there were no slides or ppt's during the training. And yet, it was so engaging, I felt as active throughout as at the start. This also gave me inspiration to do something different when it comes to your presentation. 3. Different types of activities in breakout rooms. This gave me the opportunity to interact with fellow trainees like myself who were there to learn. You got to try out those. P.S. - there will be always a catch. 4. Full of real life examples. Piyush gave real life examples from his experience that helped me to understand the concepts better. 5. Lastly, there were optimum breaks in 2 days that helped me to remain focused throughout. When I was choosing the trainer for PSM 1 from Scrum.org, I read a lot of reviews for many trainers. I chose Agilemania after careful evaluation. I was right. Hope this honest review helps others in line.
I have taken the session with AgileMania for PSM-1 Certification and my trainer was Piyush Rahate. Piyush's sessions are very interactive and engaging. Highly recommended!
Preeth Pandalay is an excellent trainer! He makes learning concepts easy to understand and applies them with real-world examples. His sessions are engaging and interactive. With his guidance, I successfully passed the PSM assessment on my first attempt. Thank you :)
I attended the virtual PSPO-I course offered by Agilemania, led by Sumeet Madan. The course was excellent and provided valuable insights that helped me successfully pass the exam. Additionally, the provided study materials were comprehensive and highly useful.
Sumeet was an excellent instructor. His knowledge on Scrum is excellent and he made the session interesting with his Funny but relevant examples. He also went beyond to explain how ChatGPT can be used as a tool to assist a product owner.
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We will get back to you soon!
For a detailed enquiry, please write to us at connect@agilemania.com