Jun 10th, 2020

Role and Responsibility of An Enterprise Agile Coach

Jerry Rajamoney
Jerry Rajamoney

He is one of the top 5 in the Agile community to have achieved the dual credential of Professional ... Read more

The Enterprise Coaching for Agility is an emerging field as Agile implementations have expanded beyond the individual team level to consider all organizational challenges. 

Enterprise Coaching consists of a set of skills that enable practitioners to catalyze the adaptation and transformation of organizational agility in alignment with the organization’s vision, goals, and needs in today’s VUCA world.

The Enterprise Coaching for Agility is an advanced form of Agile Coaching that works at an enterprise level. It is built upon the discipline of team coaching and facilitation and draws upon the disciplines of management consulting and Organizational Development (OD).

Who are Enterprise Agile Coaches?

Enterprise Agile Coaches are professionals who help organizations adopt and implement agile practices and mindsets at an enterprise-wide level. Their primary role is facilitating and guiding the organization's transition to becoming more agile, adaptive, and responsive to change.

What Are the Roles and Responsibilities of an Enterprise Agile Coaching?

  • 1Working with organizational structures and culture: Agile transformation often requires changes to traditional organizational structures and cultures. Enterprise Agile Coaches work closely with leadership teams to assess and realign structures, processes, and cultural norms to support agile working methods. This may involve breaking down silos, fostering cross-functional collaboration, and promoting transparency and continuous improvement.
  • 2Developing leaders: Enterprise Agile Coaches recognize that successful agile adoption requires strong leadership at all levels. They focus on developing agile leaders who inspire, empower, and guide teams through the transformation journey. This includes training leaders on agile principles and servant leadership and creating an environment that fosters autonomy and accountability.
  • 3Building a strong team culture: Agile teams thrive in an environment of trust, collaboration, and shared ownership. Enterprise Agile Coaches help teams develop this culture by facilitating team-building activities, fostering open communication, and promoting self-organization and collective decision-making.
  • 4Growing technical practices: Agile methodologies emphasize technical excellence and craftsmanship. Enterprise Agile Coaches work with teams to adopt and improve technical practices such as Test-Driven Development (TDD), Continuous Integration (CI), Refactoring, and Pair Programming. They mentor teams on engineering best practices and promote a culture of quality and continuous learning.
  • 5Change Management: Agile transformations involve significant organizational change, which can be challenging and disruptive. Enterprise Agile Coaches are skilled in change management principles and techniques. They help organizations navigate the change process by addressing resistance, providing support, and ensuring effective communication and stakeholder engagement.
  • 6Complex adaptive systems: Enterprises are complex adaptive systems, and agile transformations must consider the interconnected nature of various components within the organization. Enterprise Agile Coaches understand the dynamics of complex systems and help organizations adapt to changing conditions, embrace emergence, and foster self-organization.
  • 7Leadership Agility: Agile leaders must be able to navigate ambiguity, manage complexity, and make decisions in rapidly changing environments. Enterprise Agile Coaches work with leaders to develop leadership agility, which includes cultivating strategic thinking, adaptability, and the ability to lead through influence rather than authority.

In What Areas Does Enterprise Agile Coach Possess A Deep Understanding?

By mastering these three key areas – business, technical, and transformational agility – Enterprise Agile Coaches are equipped to guide organizations through successful agile transformations. They bridge the gap between agile practices, organizational change, and business objectives, ultimately enabling organizations to become more responsive, innovative, and customer-centric

  • Business

Enterprise Agile Coaches must deeply understand the business context within which they operate. They must align agile practices with the organization's business objectives, customer needs, and market dynamics. This business awareness enables them to demonstrate the value of agile transformations and ensure that the changes implemented contribute to achieving business goals.

  1. Understanding of business strategies, goals, and objectives

  2. Alignment of agile practices with business objectives and customer needs

  3. Knowledge of industry trends, market dynamics, and competitive landscapes

  4. Financial acumen to understand budgets, costs, and return on investment (ROI)

  5. Measuring and reporting on agile metrics, KPIs, and business outcomes

  6. Stakeholder management and building relationships across the organization

  7. Communicating the value proposition of agile to business stakeholders

  8. Understanding of business processes, operations, and value streams

  9. Facilitating organizational redesign and optimizing business processes

  10. Strategic thinking and anticipating future business needs

  • Technical 

Enterprise Agile Coaches must possess a strong technical foundation in agile methodologies, practices, and tools. They need to be proficient in guiding teams through the implementation of agile practices, facilitating ceremonies, and promoting technical excellence. This technical expertise enables them to effectively coach and mentor teams, ensuring a successful adoption of agile practices within the organization.

  1. Deep understanding of agile methodologies (Scrum, Kanban, Lean, SAFe, etc.)

  2. Proficiency in agile practices (user stories, sprints, retrospectives, continuous integration, test-driven development, etc.)

  3. Knowledge of software development life cycles and project management practices

  4. Familiarity with agile tools and technologies (e.g., project management tools, collaboration tools)

  5. Ability to coach teams on technical practices and engineering excellence

  6. Understanding of software architecture, design patterns, and coding best practices

  7. Expertise in facilitating agile ceremonies and events (sprint planning, daily stand-ups, etc.)

  • Transformational Agility

Enterprise Agile Coaches facilitate organizational transformations and foster an agile mindset. They must possess strong facilitation, coaching, and change management skills to navigate the complexities of organizational change. This transformational agility enables them to address cultural resistance, empower teams, and create an environment that promotes collaboration, continuous improvement, and learning.

  1. Change management expertise to navigate organizational transformations

  2. Facilitation and coaching skills to guide individuals, teams, and leaders

  3. Emotional intelligence and active listening skills to understand and address concerns

  4. Ability to create a shared vision and align stakeholders around the agile mindset

  5. Skill in addressing cultural resistance and fostering a culture of collaboration and continuous improvement

  6. Talent for empowering teams, promoting self-organization, and enabling autonomy

  7. Adaptability and resilience to navigate ambiguity and complexity

  8. Ability to identify and remove organizational impediments and bottlenecks

  9. Proficiency in developing and implementing effective communication strategies

  10. Talent for fostering a growth mindset and creating a safe environment for learning and experimentation

Take the first step towards a more agile and successful future - enroll in our enterprise agile coaching program today!

Take the first step towards a more agile and successful future - enroll in our enterprise agile coaching program today!

Enroll Now!

What Are The Skills Required To Become An Enterprise Agile Coach?

Becoming an effective Enterprise Agile Coach requires diverse skills spanning teaching, mentoring, professional coaching, and facilitation. 

Let's explore each of these skill areas in detail:

1. Teaching Skills:

Teaching skills are essential for Enterprise Agile Coaches as they are responsible for educating teams, leaders, and individuals across the organization on agile concepts and practices. Effective teaching enables coaches to impart knowledge, build a shared understanding, and lay the foundation for successful agile adoption.

  • Ability to design and deliver effective training programs on agile methodologies, practices, and principles

  • Excellent presentation and public speaking skills

  • Talent for breaking down complex concepts into understandable and relatable lessons

  • Understanding various learning styles and adapting teaching methods accordingly

  • Skill in creating engaging and interactive learning experiences

  • Ability to develop comprehensive training materials, including presentations, handouts, and exercises

  • Talent for assessing learners' understanding and providing constructive feedback

2. Mentoring/Advising Skills

Mentoring and advising skills are crucial for Enterprise Agile Coaches as they guide individuals and teams through their agile journey. Effective mentoring enables coaches to provide personalized support, foster self-discovery, and empower mentees to develop their agile mindset and capabilities.

  • Active listening and empathy to understand the mentee's needs, goals, and challenges

  • Ability to provide constructive feedback and guidance without being prescriptive

  • Skill in asking thought-provoking questions to encourage self-discovery and learning

  • Talent for identifying growth opportunities and supporting personal and professional development

  • Understanding of coaching models and techniques (e.g., GROW model, appreciative inquiry)

  • Ability to build trust and establish a safe and supportive mentoring relationship

  • Skill in tailoring mentoring approaches to the mentee's learning style and personality

3. Professional Coaching Skills

Professional coaching skills are essential for Enterprise Agile Coaches as they work with leaders, teams, and individuals to overcome challenges, unlock potential, and drive meaningful change. Effective coaching enables coaches to navigate complex situations, foster self-awareness, and empower coachees to take ownership of their agile journey.

  • Proficiency in coaching models and frameworks (e.g., Co-Active Coaching, Integral Coaching)

  • Mastery of coaching techniques, such as powerful questioning, active listening, and direct communication

  • Ability to create a safe and non-judgmental coaching environment

  • Skill in identifying and addressing limiting beliefs, mindsets, and behaviors

  • Talent for facilitating self-awareness and personal growth

  • Understanding of emotional intelligence and its application in coaching

  • Ability to challenge and motivate individuals to take action and achieve their goals

  • Skill in providing accountability and follow-up support

4. Facilitation Skills

Facilitation skills are crucial for Enterprise Agile Coaches as they guide teams and stakeholders through various agile ceremonies, workshops, and collaborative sessions. Effective facilitation enables coaches to create an environment that fosters open communication, collaboration, and productive engagement, ultimately driving the successful adoption and execution of agile practices.

  • Ability to design and facilitate engaging workshops, meetings, and agile ceremonies

  • Skill in creating a safe and inclusive environment for open dialogue and collaboration

  • Talent for managing group dynamics and ensuring active participation

  • Understanding of facilitation techniques, such as brainstorming, affinity mapping, and decision-making methods

  • Ability to manage conflicts and diffuse tense situations

  • Skill in summarizing discussions, capturing key insights, and driving toward actionable outcomes

  • Talent for adapting facilitation approaches to different contexts and audiences

  • Understanding of group dynamics and the ability to read and respond to the group's energy


In summary, Enterprise Agile Coaches play an indispensable role in guiding organizations through successful agile transformations. 

With their multidisciplinary expertise spanning technical agile practices, organizational change management, and business acumen, they bridge the gap between agility and business objectives. 

Organizations that engage Enterprise Agile Coaches can reap numerous benefits, including accelerated agile adoption, cultural transformation towards an agile mindset, empowered and self-organizing teams, alignment of agile practices with business goals, and a continuous improvement and adaptation culture. 

By leveraging Enterprise Agile Coaches' invaluable guidance and support, organizations can navigate the complexities of agile transformations, unlock the full potential of agility, and position themselves for long-term success in today's rapidly changing business landscape.

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Tools for measuring agile maturity may include agile project management software, collaboration platforms, visual management tools, and assessment frameworks.

Communication strategies include active listening, clear and concise messaging, facilitating workshops and meetings, and fostering an environment of psychological safety and trust.

An Enterprise Agile Coach promotes cross-functional collaboration by breaking down silos, facilitating shared understanding, promoting empathy, and encouraging collective ownership of goals and outcomes.

An Enterprise Agile Coach measures the impact through quantitative and qualitative assessments, tracking key performance indicators, gathering stakeholder feedback, and observing behavior and outcome changes over time.

Jerry Rajamoney

He is one of the top 5 in the Agile community to have achieved the dual credential of Professional Coach (PCC) & Certified Enterprise Coach (CEC). A software technologist and an SME in Agile Software Development with 20+ years of experience, Jerry is passionate about building hyper-productive teams which help organizations in their quest for Agility and Digital Transformation in today’s VUCA world.

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