Stakeholder Management – Before one thinks of managing the stakeholders, it is very important to understand what is the meaning of Stakeholder. The dictionary meaning of Stakeholder is – “A person with an interest or concern in something, especially a business.” A few more definitions are: “A stakeholder is a party that has an interest in a company and can either affect or be affected by the business.”
“A stakeholder is either an individual, group, or organization who is impacted by the outcome of a project. They have an interest in the success of the project, and can be within or outside the organization that is sponsoring the project.” “A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives, and policies.”
Sometimes definition for a stakeholder comes as: “Anyone who is impacted directly or indirectly / positively or negatively from the outcome of a business/product or project” Can we conclude that if I am working on a product and due to delivery schedules I am ignoring my time, friends and family and they are getting impacted indirectly, so they are also the Stakeholders? In the context of Scrum, let’s see who all can be the Stakeholders.
Generally, we call :
- End Users
- Consumers (Internal)
- Other teams
- Line Manager?
- Manager’s Manager?
- Infrastructure Team?
- Compliance Team?
- Third Party Authorities?
It’s like sometimes we tag management as a stakeholder, government as a stakeholder, third-party body as a stakeholder, and so on, but
- Who is the management?
- Who is the Government?
- Who in the third-party vendor?
- Find out what Stake that person has in my product
- Is person be pleased or disappointed
- with the success or failure of the product,
- with a decrease or increase in the scope, time or budget, etc…
1. Power - influencer
2. Influencer - Impact
3. Power - Impact
Now, you have mapped your stakeholders on Power, Influence, and Impact. The next level of Stakeholder Management is Engaging your stakeholders Once you are done with the mapping let’s give a rank for each quadrant that will be consistent across the mappings
Plan Stakeholder Engagement If you multiply the highest number of each of the quadrants then the maximum rank is 4x4x4 = 64 and the lowest is 1x1x1 = 1 Take individuals from each mapping and quadrant and multiply the associated rank of the quadrant.
|4×4×2 = 32||4×4×4 = 64||1×1×1 = 1||3×1×3 = 9|
|2×2×2 = 8||4×3×3 = 36||2×2×1 = 4||3×3×1 = 9|
Inspect Adapt and control your stakeholder engagement Note: The above article is just an attempt to initiate Stakeholder Management in your Product that the Product Owner should keep controlling. This is just my view and what I did during my role as Product Owner which really helped in managing my Stakeholders.
A lot of people must have their own experience in Stakeholder management that may be better than this and I appreciate that. This article is open for feedback though.