Agile Product Management

In today's fast-paced business landscape, meeting current customer needs goes beyond timely and budget-friendly delivery. Product Managers must adopt a solution-driven approach by aligning product vision with the company's mission. Effective collaboration, communication, and stakeholder management are crucial. The Product Management Bootcamp equips professionals to navigate VUCA complexities, prioritize customer value, tackle intricate issues, and align strategic visions.

Enterprise Coaching

Course Overview

The product management bootcamp training is designed to equip aspiring product managers with the essential skills and knowledge required to excel in their roles. Participants will learn how to effectively manage products throughout their lifecycle, from conception to retirement, while ensuring alignment with business objectives and customer needs. The course emphasizes the agile mindset and its significance in delivering value to customers through iterative and incremental development practices.

It majorly focuses on:

  • Understand the Holistic Product Perspective: Product managers will learn that a product extends beyond its physical form or software, encompassing various aspects of the business, such as strategy, customer reach, and value capture.
  • Master Different Types of Products: Participants will be introduced to diverse product types, including hardware, software, services, and experiences, along with different delivery models like direct-to-consumer and marketplaces.
  • Distinguish Projects from Products: The course clarifies the fundamental differences between projects and products, highlighting that products are continuous endeavors delivering value, while projects may be used to fund product development.
  • Apply the Technology Adoption Curve: Product managers will explore how the technology adoption curve impacts product management approaches and strategies for targeting customers at different stages.
  • Gain Insights into the Market: Participants will learn crucial market research strategies and tools, including industry analysis, segmentation, pricing, and understanding competitors, to adapt products based on market insights.
  • Grasp the Concept of Value: The course covers various interpretations of value based on context and customer needs, emphasizing its significance in solving customer problems effectively.
  • Build Relationships and Facilitate Collaboration: Product managers will develop essential skills for engaging with customers, stakeholders, and teams proactively, fostering collaboration and communication.
  • Make Value-Based Decisions: Participants will learn to prioritize product ideas based on value, trade-offs, and negotiation techniques, as well as understanding when to say yes or no.
  • Craft a Compelling Product Vision: Product managers will learn how aligning product delivery with a clear vision fosters adaptability and purpose among team members and stakeholders.
  • Identify and Measure Meaningful Metrics: The course delves into various quantitative and qualitative metrics, enabling participants to choose the right ones for effective product tracking and success evaluation.
  • Create Outcome-Oriented Roadmaps: Participants will shift from traditional feature-based roadmaps to outcome-oriented roadmaps to provide context and alignment for product development.
  • Effectively Manage the Product Backlog: Product managers will learn how to create and maintain a healthy product backlog, aligned with the product vision and evolving customer needs.
  • Prioritize Customer-Centric Work: Participants will gain techniques for prioritizing work based on customer needs and business goals, fostering meaningful discussions and trade-offs.
  • Understand the Agile Mindset: The course emphasizes the importance of embracing an agile mindset, valuing collaboration, continuous improvement, and learning from failure.
  • Implement Incremental Development: Participants will learn the value of incremental development and how it differs from traditional task-based approaches.
  • Master Scrum Elements: The course covers essential Scrum roles, artifacts, and events, such as the Product Owner role, Scrum Master responsibilities, and self-organizing development teams.
  • Embrace Agile Product Ownership: Product managers will understand the role of Product Ownership within Product Management, focusing on customer needs and value delivery.

Join our Product Management Bootcamp training to elevate your product management skills, make informed decisions, and lead successful product development in today's dynamic business landscape. Prepare to become an effective product manager who consistently delivers value and fosters innovation.


After completion of the workshop, each participant will receive a Bundle of certificates from ICAgile granted as:

Who Should Attend This Training?

If you are looking to gain competency to apply product management techniques working in organizations on a business agility journey - then this product management bootcamp training is for you.

We Invite:

  • Business Analysts
  • Product Managers
  • Aspiring Product Managers
  • Project or Program or Portfolio Manager
  • Release Train Engineers
  • Business Architects
  • Enterprise Architects
  • Managers at any level in the organization
  • Scrum Masters
  • Professionals are aspiring to this role.
  • Product champions
  • Agile customers
  • Subject matter experts
  • Technical architects
  • UX designers
  • Organization and team leaders
  • Clients and non-technical collaborators of Scrum teams
Agile Coaching

Have More Questions?

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Learning Objectives

  • What is a Product & Product Lifecycle
  • Product Management Concerns
  • Aligning with Stakeholders & Knowing your customers
  • Product Strategy & Defining and delivering Products.
  • Product Planning and development
  • Launch and land Products.
  • Working with Product Teams
  • A deeper understanding of the essence of Agile
  • Clarity about transitioning to the Agile roles.
  • What is an Empirical Process?
  • Overview of Scrum Framework
  • Scrum Roles, Artifacts, and events
  • Definition of Done
  • Product Owner as Value Champion
  • Skills and Behavior for Product Ownership
Course Information

Course Information

Duration: 5 Days


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